There are now more than 500,000 companies on Foursquare. We’ve already distributed to you how to begin promotion on Foursquare and how to set up a unique — now we’re providing you a few strategies that can motivate your own promotion projects.
1. Be On-Brand
The Record Route Foursquare web page released in Apr 2010. A Record channel rep says the system was already very effective on Facebook and Tweets, so the promotion group desired to start the product up to a new foundation Foursquare to be able to “deepen [the] public involvement with the network’s audiences.”
Since The Record Route is not a business, it has a product web page that can be “followed.” When customers examine in to websites like the Highline in NYC or the Structure of London, uk, a tip from The Record Route bursts up, describing some piece or fun reality about the backdrop of the website. The guidelines are useful discussion beginners — fun little blocks to eat. And while it may not get sightseeing The Record Route, it creates history — its breads and butter — available and fun. This is a win, since many manufacturers are on public networking to be able to be more available to customers.
Success Metrics: The Record Route Foursquare web page has 202,450 supporters. While The Record Route does not discuss figures regarding how many individuals have revealed the banner, here are some figures resulting from various Record Route tips:
Times Square: 3,613 customers “have done this”
Magic Empire Park: 5,469 customers “have done this”
Madison Rectangle Garden: 3,118 customers “have done this”
Lincoln Memorial: 2,261 customers “have done this”
mehmet’s foursqare badges
2. Compensate Commitment With Commitment Points
In May, Starwood Resorts joined up with Foursquare for its SPG — Starwood Recommended Visitor — commitment system. Once a guest hyperlinks his SPG and Foursquare records, he can generate 250 Starpoints when he assessments in to a Starwood hotel with a verified booking.
“There’s a powerful commitment relationship for our visitors, so we’re using public networking and resources in an exciting way and providing value to the visitors and deepening our connections with them,” says Mehmet Tanlak, mature home of growing systems at Starwood Resorts, which consists of nine hotel manufacturers, such as W Resorts, Sheraton, Westin and the St. Regis.
So far, hotel visitors are satisfied with the marketing. “250 Starpoints is quite great for compensate factors,” says Mehmet Tanlak, affiliate home for international search engine optimization and public networking technique at Starwood. “It’s great because rather than trying to compensate with a lower price or something relevant to our food and drink shops, we send something that is truly significant and that the visitors proper value.” To put it in viewpoint, a evening at a Starwood hotel can “cost” 3,000 or more Starpoints.
The other advantage is that the benefits have the same value all over the world and everything is taken proper proper on the returning end, so there is no team training necessary. The same technique operates at all 1,051 Starwood hotels, and there is no need to fear about forex value, since a factor is a factor, no issue the nation.
Reider says that though Foursquare is recognized as a very U. s. states trend, that SPG has seen great stages of involvement in Chinese suppliers — second in checkin amount only to the U. s. Declares. “We’ve been pleased to see that international Foursquare utilization is very powerful,” she says.
Plus, through September 31, each cellular checkin goes into a individual into a competition for a hotel holiday, such as five free hotel evening time and air travel. Since Starpoints already have such a higher recognized value to visitors, the prospective to generate more factors and to win a holiday indicates people are satisfied to go through the actions of connecting their Foursquare and SPG records.
“Foursquare creates it very easy for our hotels to try factors and put strategies into industry,” says Waxenberg. “We do not need to think about functional factors.”
Success Metrics: Since the campaign’s release in May, SPG has “given away” nearly 10 thousand factors.
pepsi max foursquare
3. Focus on Influencers
Each Goal, electronic residents come down upon Austin, tx, Florida for SXSW Entertaining. Normally, they examine in to cafes, dining places, activities and meals pickups. This season, if customers followed Big Boi on Foursquare and examined in throughout Austin, tx, they could discover the Fantastic Solution banner, which bursts up after verifying in, just like any other banner. The Fantastic Solution gained customers a identify at a Big Boi show during SXSW.
For those not in Austin, tx or discover the banner, the show was livestreamed on UStream and a Facebook tab on the Soft drink Max web page. Soft drink Max then published images collection loaded with photos that were published on Instagram and Foursquare during the show.
Success Metrics: The Fantastic Solution was revealed by 2,400 SXSW-goers, who loaded the show location to potential. There were more than 2,000 Foursquare checkins at the Big Boi show, and Soft drink Max had more hype than any other product attract of SXSW.
free hot souce
4. Give Deals on the Surprising
Generally, you see Foursquare unique provides at cafes, dining places and other locations. But one California eye physician creates use of the foundation to advantage his healthcare exercise. Nathan Bonilla-Warford says he’s been a fan of Foursquare since before it even released in Polk — he even established Foursquare Day. He made the decision to create use of Foursquare both as a customer and as a vendor, even though his company is somewhat non-traditional for the location-based assistance.
“I think the point that we’re not a bar or a eating place is aspect of what exactly is so powerful, because individuals think it’s exciting,” says Bonilla-Warford. “It’s different, it’s amazing.” What’s especially amazing is what he provides as a compensate for checkins: a locally-made hot marinade. He says he prefers to keep factors exciting.
“It’s such a left-field type of compensate that it grabs individuals’ sight — they grin and think its humorous,” says Bonilla-Warford. “Then they go house and discuss it — I went to the eye physician, and I got this hot sauce!’”
While hot marinade is the present compensate, Bonilla-Warford has dabbled in more, well, appropriate unique provides. For Foursquare Day, he has provided 50% off a couple of spectacles and a buy-one, get-one-free cope. For unique events, he says, it’s a fun marketing, but Bonilla-Warford can’t manage to provide those unique provides all enough time. He encourages the Foursquare strategies in websites and e-mails, and there happens to be entrance stick.
Success Metrics: While Foursquare clients are “definitely not a massive amount of the individuals who we see in the workplace,” Bonilla-Warford says it gives his exercise another way to communicate with that group, and the tech-oriented individuals appreciate the action. He keeps the marketing going because he prefers Foursquare, and the few clients who are Foursquare clients appreciate it. Plus, it has created Bonilla-Warford somewhat of a superstar.
5. Give Away Something Little
ast drop, New You are able to steakhouse Angelo and Maxie’s desired to do a no cost offer and improve income while operating the strategy. The eating place introduced Florida-based public networking company Culturally Hype on panel to apply the strategy. For 45 times from Oct to Nov, the business ran a Foursquare unique — buy an food and get a no cost sweet.
“We did some analysis and discovered that fairly much every client who purchases a food usually purchases sweet,” says Andre Kay, creator of Culturally Hype.
While Angelo and Maxie’s ran strategies on Foursquare and Facebook Locations and also had a voucher website on the web, Kay says Foursquare composed 90% of the strategy, and thus leads to most of the achievements to Foursquare.
Success Metrics: During the 45-day lengthy strategy in Oct and Nov, there were 400 Foursquare checkins, significance there were 400 dinners bought. Of those, 60% of the Foursquare customers were verifying in to Angelo and Maxie’s for the first time. The strategy enhanced earnings by 18% during the 45-day interval, and it was then prolonged for another 1 month.